Local group launches campaign to fight COVID misinformation

BrandGOV has launched a public outreach and education campaign to combat vaccine hesitancy in Solano County.

The effort is being run as part of the company’s community initiative, Empower Solano, and is funded by a $65,000 grant from Together Toward Health (TTH), a program of the Public Health Institute (PHI).

“Vaccine hesitancy refers to a person’s reluctance to get a vaccine for a communicable disease even when they know one is available,” said K. Patrice Williams, BrandGOV’s CEO and executive director for Empower Solano, in a press statement. “Our campaign is designed to ease reluctance by meeting people where they are; acknowledging their fears and giving them science-based facts that answer any questions they may have.”

The TTH grant is meant to bring more resources to historically underserved communities where COVIS-19 has had a significant impact. Currently, BrandGOV’s efforts are being concentrated in Fairfield, Vacaville, Suisun, and Vallejo.